Faced with zero existing assets, no internal marketing team, and a tight two-week deadline, David Stephens led the development and execution of a full-scale campaign for Crossroads Charter Schools. The goal: increase student enrollment while correcting persistent misconceptions—that charter schools are either pay-to-attend or designed for troubled students.

David built the campaign from the ground up, prioritizing social media while also deploying video, print, and radio content. He crafted original hashtags, designed all creative, and anchored the messaging in authentic student success stories to connect with local families and build trust.

Despite limited access to performance data, the campaign was met with strong engagement, positive stakeholder feedback, and renewed community interest. This project showcases David’s ability to move quickly, work independently, and deliver thoughtful, high-impact creative work under pressure.